Luye fresh chicken local chicken direct store
The freshest, safe and hygienic local chicken feast
The opening ceremony of deer wild chicken! 2018/ 10/23 At Zhonghua Yilu, Bingzai, Yongkang sixty-three The opening ceremony will be held on May 1. There are delicious fresh roasted smoked chicken and refrigerated fresh distribution Umami Cut up the golden bone legs, nostalgic guzao chicken and roast local chicken at home & Roast duck Umami Huangjin mushroom chicken soup, Luye rammed chicken, Luye salted chicken and various specifications of fresh native chicken and duck meat, let you buy the most realistic products with the most favorable price.
The origin of deer wild chicken
Unlike ordinary agricultural products, native chicken is more like an art than a standard solution. Every specification produced, regardless of chicken breed, size and gender, has his appreciation object. However, for some special items, there is no suitable person in the channel market. Therefore, manager Wei Shiyu resolutely decides to open the deer wild fresh chicken market, and there will be no one in the channel market The works of art appreciated are sold to ordinary consumers directly through the deer and wild chicken market, so that the value of these products will not be lost and the chickens raised by each contract farmer will not be wasted.
In addition to the motivation of opening stores, the positioning of stores is also different from the past thinking, because the native chicken has factors closely related to folk customs. In addition to the most familiar Spring Festival, the 24 solar terms and lunar calendar should not be avoided … So we choose to be near the vegetable market, so that we can be closer to the most direct consumer market with local chicken, so that every consumer can more easily contact us, instead of from Dacheng → dish vendor → vendor → consumer as in the past, in addition to reducing the profit of middlemen layer by layer, the product has more advantages It is easy to promote it to consumers, so as to enhance the overall brand value.
But in fact, the most important thing is to grasp one key point: "from the farm to the dining table, we should pay attention to the whole process.". We have signed a feeding contract with all the farmers who raise them, eat our large amount of feed, and guide the farmers in their feeding and management. Three to four days before the slaughtering, special personnel were sent to the farmers for sampling. Veterinarians and quality control personnel were stationed in the electric slaughtering plant to ensure the hygiene and quality of the samples. After the slaughtering, the drugs were tested for residues. Only after passing the inspection, could they dare to send them to the consumers. The purpose was to make consumers feel at ease in buying and eating.
Location of stores in BingZai City
In the early days, it was known as bing'ge. However, there are fewer barracks, and family shopping and wholesale are the main businesses. Bingzai city in Yongkang used to be located on the main road between Tainan City and Tainan County. It can be imagined that Bingzai city is now the largest traditional market in Tainan.
Different from the traditional market that is generally recognized, there are many motorcyclists who shuttle back and forth before dawn to grab the first-hand fresh goods. These are the merchants who are carrying carts and waiting to go back to cook. In the morning, a group of mothers and mothers appeared, looking for good ingredients to nourish their grandchildren or children, or It is to look for cheap and fresh good goods. Towards 10 a.m., both the store and the customers are ready to clear up and leave. In a moment, there are trucks left to clear and transport garbage in the whole market.
As long as the customers are careful about the difference, they will try to be successful! We are not afraid to compare with others, because we have the advantages of sanitary conditions and vertical integration (feed, contract maintenance, electric slaughter), so we choose to enter this Bingzai city and use our advantages to enter the hearts of every consumer.
The secret of opening a shop
For the whole team of the local chicken department, in the past, although there were promotional activities to visit various places, from traditional markets to large-scale mass merchandisers, they never had the experience of selling in one place. Different from the previous promotion of products, the marketing process of the whole store should be taken into account in the resident sales, including the initial budget, the location of the store, the location of the store, and the location of the store POS System import, equipment purchase, marketing promotion, product structure … However, thanks to the help of other departments, we were able to open our first direct sales market.
Different from the general stores, the shops in the vegetable market can start operation with a cart, a table and a refrigerator. Therefore, in the cost of investment at the beginning, we must be careful. Otherwise, at the beginning of competitiveness, we will lose a lot to other stores, and the necessary products for each shop are carefully selected CP The principle of the highest value is to reduce the cost of the whole operation, and then let us have more resources to compete with other stores.
In addition to the sales promotion and auction at the beginning, we also started to promote the publicity activities of the integration of virtual and real products. By using point cards, we can attract more people who can only see our products from the Internet to our physical stores to witness the characteristics and advantages of our products, so as to strengthen the connection with consumers and attract more groups to shop for consumption. In the future, more activities will be planned to connect with local wholesalers or businesses to attract them to buy the freshest, safe and hygienic products directly in the store, and become the fixed partner of our deer wild chicken, so as to make the store more stable and long-term flow.
Prospects for the future
From the establishment of the first direct store to the present, although the whole business model of the store is still in the process of adjustment from business process, product structure, marketing activities, personnel education and training, it can be regarded as a new starting point, constantly revised, step by step to the correct road. I believe that when this road gets more and more skilled, we can open up a second store The third company, even the whole Taiwan chain of deer wild fresh chicken, has strengthened the link of "from farm to dining table". From feed, contract breeding, electric slaughter, shop and then to consumers, they put together every piece of jigsaw, making it a commercial map that no one else can copy!
Zhibing chicken shop
Address: No.63, Zhonghua 1st Road, Yongkang District, Tainan City